Rooted in Expertise, Driven by Innovation
Started our entrepreneurial journey in Xinjiang, focusing on professional hair care distribution. Through dedication and industry expertise, we grew into one of the leading hair care distributors in the region.
Expanded into Guangzhou and established our first factory in Longgui, Baiyun District. Subsequently launched several well-received brands, including LUDENG, HAOYING, and WEIPA, strengthening our presence in the professional hair care industry.
Officially launched our flagship brand VISIONAL, marking a new chapter in brand development and strategic brand management.
Acquired land in Huadu and built our own manufacturing facilities. Guangzhou Opekal Fine Chemical Co., Ltd. was officially established, marking our transition from contract manufacturing to an independently operated smart manufacturing base.
Launched our international expansion strategy and showcased our products at the Canton Fair and China International Beauty Expo, officially opening our international trade and export channels.
Expanded our presence across major e-commerce platforms, including Tmall and JD.com, establishing an integrated online and offline business model. In the same year, we increased our registered capital to support further expansion and production growth.
Introduced an innovative offline channel strategy featuring a full-rebate business model. Monthly sales exceeded RMB 26 million in the first month, marking a major breakthrough in channel development and business growth.
Completed and put into operation our self-built 20,000-square-meter headquarters and new technology park, integrating R&D, manufacturing, and corporate offices. This milestone marked a significant leap forward in our overall corporate capabilities.
Aligned our manufacturing operations with the latest GMP requirements and cosmetics industry regulations. Integrated AI technologies into formula development, production management, and quality control to deliver more compliant, safer, and higher-quality products. Meanwhile, we are advancing plans for our second-phase headquarters development, leveraging smart technologies to drive integrated growth across all sales and distribution channels.
